AIGA Webinar: Reinventing the Magazine Experience for the Digital Era

With Callie Neylon, Colin Fleming, Lindsay Powell.

My Notes:

Digital Publishing. How does digital change books and the authorship process? From scroll to screen, the book is shedding its corpus. Digital is changing the process - making it more liberating and approachable. The shift to the new medium isn't scary, its just managing the workflow that is probably the biggest challenge.

Pre-artifact: writer + ideas + readers
Artifact: dynamic screens, maybe codex
Post-artifact: social media, global

You can now publish without the middleman - the publisher

Integrating, sharing + content. Not adding interactivity unless it enhances the story on another, more personal level. The new medium allows us to reach new audience members. Publishers really want to be on tablets.
- huge consideration about workflow
- also the opportunity to review how we do things!
- the conversation is now about what else do we add to headline + copy? Bringing the idea of User Experience. What is your communication about navigation of where your content is?
- All of these base design skills of telling the story need to be retained and translated to the new technology.

DPS - Digital Publishing Suite, using InDesign CS5.5 to design the layout. But with a single click, you can add video, movement, a slide show, cross-fades with no programming needed. Building these types of interactions is really easy in InDesign. Using the new DPS tools in InDesign creates beautiful, interactive digital publications! So Exciting!!

- designing a visual language with consistent icons for tapping and navigation, etc. The translation to digital is more tightly related to the horizontal spreads in a magazine. The ability to tell the story through motion as well!

InCopy is a sister application to InDesign, which allows editors to edit copy, but not the layout.

Tools: Image-sequence tool. There is a tool called folio builder in InDesign to build/construct layouts and assemble the files into folios for publishing digitally online. Go to AIGA website and look at resources for posts and writeup to questions from prior webinars to learn more of the tools/technology.